Featured Leadership Articles

Explore key themes in executive leadership, strategy, ethics, and performance excellence:

Read my latest leadership article: Why Integrity, Transparency, and Long-Term Leadership Still Matter Going Into 2026. Click this link:

https://www.dr-brian-wickstrom.com/articles/why-integrity-transparency-long-term-leadership-still-matter-2026

Relaunching Winter 2025/2026

A fully redesigned site is being built to reflect my work in executive leadership, athletics administration, business strategy, NIL innovation, and operational excellence.

Enjoy the content already posted. A lot more coming soon!

Learn more about my background and leadership journey on my About page.
Read more of my leadership and career articles here.

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Dr. Brian David Wickstrom is a nationally respected athletics executive, former NCAA Division I Athletic Director, and educational CEO known for advancing mission-driven programs through integrity, strategic alignment, fundraising excellence, and student-centered leadership.

Operational & Administrative Leadership
Oversaw 120+ facilities and programs, improving efficiency, budgeting, staffing, and organizational systems at scale.

Operations Excellence

Revenue and Advancement

Revenue Growth & Fundraising Expertise
Delivered over $100 million in fundraising, partnerships, sponsorships, and NIL innovation across multiple Division I institutions.

Leadership

Strategic Athletics Leadership
More than 30 years guiding universities, athletic departments, and organizations through growth, culture alignment, and performance improvement.

About Dr. Brian David Wickstrom

Dr. Brian David Wickstrom is a nationally respected athletics executive, former NCAA Division I Athletic Director, and educational CEO known for advancing mission-driven programs through integrity, strategic alignment, fundraising excellence, and student-centered leadership.

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What People Are Saying

““Dr. Wickstrom is a principled leader with a steady hand and exceptional integrity. His leadership saved our institution during a time of challenge and transition.”

— Scott Jenkins, Board Chair
St. John Bosco

““Brian brings energy, passion, and a mission-driven focus to everything he does. He builds relationships, unifies teams, and elevates student success.”

— Sister Walter Maher
Vice President, Mission & Ministry
University of the Incarnate Word

“Dr. Wickstrom empowers coaches, supports student-athletes, and creates a culture of accountability and trust. His impact is immediate and lasting.”

— Eric Morris, Head Football Coach
University of North Texas

What People Are Saying